How do I write for millennials? How do I write compelling content that will turn browsers into buyers? As a digital marketer, you’re probably entangled in the trenches of these questions. Let me help you out.
How to write for millennials (and increase your online success)
First, do Millennials matter?
Research says the millennial generation is the most populous in human history and the largest online consumers.
According to Nielsen’s Q1 2016 Total Audience Report, members of the millennial generation spend up to 18 hours per day online – more hours than they spend on any other thing. During this moment, they’re not only keeping up with friends, they’re checking the next brand that deserves their cash.
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So, either it’s an incisive blog post or a marketing content aimed at growing your reach, engaging prospects, and generating more leads, your audience is dominated –without any competition– by Millennials.
It is as such in your best interest to understand what appeals to their interest, and how to get it before their eyes. Netflix, one of the greatest brands that are winning with Millennial content strategy marketing, says Millennials are vital customers that must be reached out to – but in a perfect way.
Here’s a simple, quick guide on how to write for millennials, and make the most of the tech-savvy generation.
1. Understand the millennial culture (and write in tandem)
Contrary to popular belief, Gen Y reads more than Gen X-ers. However, the millennial culture of reading, like every other thing about the generational shift, is quite distinctive.
To give a clue, the fundamental, millennials are not generous enough to read more than 28% of the words during an average visit, according to Jakob Nielsen. Worst enough, they are only likely to consider 20%. This means out of every 501 Words post, only 100 is likely to be considered by this unique set of readers.
The millennial generation is digital. So it’s fundamental for web copywriters to understand the nuances of the culture and apply what works at a given time.
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2. Show them you’re worth the attention
Putting aside the fact that your information must cater for their immediate need (of whatever sort), another important thing is that your communication must flow in tandem with their style. Millennials would never compromise their style. So, you’re only daydreaming if you’re writing in a 19th-century pattern.
How do I write for millennials?
In the most possible informal way, you must speak with high servitude when you write for Millennials. Also,
One more thing, Millennials are exceptionally curious, and that’s a huge chance for you. In case you wish to lure them in, here are few tips to go about that:
- Hook them with a must-click headline, e.g. “The Only Reason Why Your Annual Resolutions Fail (And How To Stop That)”
- Start with a teaser: a shocking statistic, a thought engaging fact, or an interesting anecdote.
- Deliver the promise right away.
- Validate your points with fantastic references.
- Whatever the value, ensure your content doesn’t bore the soul.
The above are just a few tips you need to write for millennials. So I don’t expect you to limit yourself just to that. Be creative, and dig deeper to unravel more ways to prove your worth as a millennial writer – and stand out from the crowd.
3. Making it longer can be sometimes necessary
The truth is that Millennials want to-the-point articles. However, scratching the surface might receive less appreciation when the task requires you to dig (a little bit) deeper.
For instance, a piece on how to market to millennials would live up to the task by giving a detailed analysis. Not only that, short visuals, infographics, and chats are indispensable tools to prove the point.
4. Be value-centric
Millennials are quick to access information. Nevertheless, they are very decisive when it comes to turning down the good-for-nothing. So you have to fill the lines with genuine values if you want to retain their loyalty.
NOTE: Contents that meet this need include those that solve problems, offer accurate information, educate, and whatnot. Additionally, articles that make millennials feel elated work so well with them e.g. “How Social Media Makes The Millennial Age Outstanding.”
If you’re looking to double your online success, then you should write for millennials. You should use exceptional content to turn them to die-hard fans, not just buyers. It’s very easy. Because there are no complicated rules. All you need is to be Millennial-centric.
The millennial generation is digital. And this makes it a MUST for writers to understand the culture.