Writing for Millennials (and How to Increase Your Online Success)

How do I write for millennials? How do I write compelling content that will turn browsers into buyers? As a digital marketer, you’re probably entangled in the trenches of these questions. Let 501 Words help you out.

How to write for millennials (and increase your online success)

First, do Millennials matter? Research says the millennial generation is the most populous in human history and the largest online consumers.

According to Nielsen’s Q1 2016 Total Audience Report, members of the millennial generation spend up to 18 hours per day online – more hours than they spend on any other thing. During this moment, they’re not only keeping up with friends, but they’re also checking the next brand that deserves their cash.

So, either it’s an incisive blog post or a marketing content aimed at growing your reach, engaging prospects, and generating more leads, your audience is dominated –without any competition– by Millennials. You may also read Grammarly Review 2020: is Grammarly worth it? (Free vs Premium).

It is as such in your best interest to understand what appeals to their interest, and how to get it before their eyes. Netflix, one of the greatest brands that are winning with Millennial content strategy marketing, says Millennials are vital customers that must be reached out to – but in a perfect way.

Here’s a simple, quick guide on writing for millennials, and make the most of the tech-savvy generation. Read on and be successful in this field.

1. Understand the Millennials

Contrary to popular belief, Gen Y reads more than Gen X-ers. However, the millennial culture of reading, like every other thing about the generational shift, is quite distinctive.

To give a clue, the fundamental, millennials are not generous enough to read more than 28% of the words during an average visit, according to Jakob Nielsen. Worst enough, they are only likely to consider 20%. This means out of every 501 Words post, only 100 is likely to be considered by this unique set of readers.

The millennial generation is digital. So it’s fundamental for web copywriters to understand the nuances of the culture and apply what works at a given time.

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2. Show them you’re worth the attention

Putting aside the fact that your information must cater to their immediate need (of whatever sort), another important thing is that your communication must flow in tandem with their style. Millennials would never compromise their style. So, you’re only daydreaming if you’re writing in a 19th-century pattern.

In the most possible informal way, you must speak with high servitude when you write for Millennials. Also, endeavor to make the most of their short attention by balancing between clarity and brevity.

How do I write for the Millennials?

One more thing, Millennials are exceptionally curious, and that’s a huge chance for you. In case you wish to lure them in, here are few tips to go about that:

  • Hook them with a must-click headline, e.g. “The Only Reason Why Your Annual Resolutions Fail (And How To Stop That)”
  • Start with a teaser: a shocking statistic, a thought engaging fact, or an interesting anecdote.
  • Deliver the promise right away.
  • Validate your points with fantastic references.
  • Whatever the value, ensure your content doesn’t bore the soul.

Important Note:
The above are just a few tips you need to write for millennials. So I don’t expect you to limit yourself just to that. Be creative, and dig deeper to unravel more ways to prove your worth as a millennial writer – and stand out from the crowd.

3. Making it longer can be sometimes necessary

The truth is that Millennials want to-the-point articles. However, scratching the surface might receive less appreciation when the task requires you to dig (a little bit) deeper.

For instance, a piece on how to market to millennials would live up to the task by giving a detailed analysis. Not only that, short visuals, infographics, and chats are indispensable tools to prove the point.

4. Be value-centric

Millennials are quick to access information. Nevertheless, they are very decisive when it comes to turning down the good-for-nothing. So you have to fill the lines with genuine values if you want to retain their loyalty.

NOTE: Contents that meet this need include those that solve problems, offer accurate information, educate, and whatnot. Additionally, articles that make millennials feel elated work so well with them e.g. “How Social Media Makes The Millennial Age Outstanding.”

Going forward:

If you’re looking to double your online success, then you should write for millennials. You should use exceptional content to turn them to die-hard fans, not just buyers. It’s very easy. Because there are no complicated rules. All you need is to be Millennial-centric.

The millennial generation is digital. And this makes it a MUST for writers to understand the culture.

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4 thoughts on “Writing for Millennials (and How to Increase Your Online Success)”

  1. It’s interesting to see a blog post that tries to talk about blogging more of its own than I have been able to figure out it from the comments and here to my surprise (and I didn’t know that!) – so much so that the site has no way of getting any attention other than to get people to submit content to it. I guess that is what I’m trying to say, though, as someone who’s just started working exclusively to write about the internet.

  2. The author doesn’t mention how they made the distinction between their two opinions of a millennial vs. a teen in any case. The article is from 2009, so the author might have been reading that and he had no idea what it was about at that time. The article also states the importance of getting people to read about online and they have a lot to do with who the writer is.

  3. I had no idea that people were talking about this post and I think it is quite important that we have the proper education on the subject. But I like it because it has a lot of insight that could change that much in a single sentence. As a millennial, I’d definitely rather have a more concrete point about how we did it. But in the end, it was just a personal choice not to use a college degree. A good amount of time is wasted on the interwebs for many reasons, not the ones presented in the article. Sure, you can say “I am an idiot” and it does change the way you write about things that you know, but it does not change whether you know what they are and what they are and what they’re capable of. We have better ways to do things by doing things we think we can do from a different perspective. But we are in fact a different world where learning the material is not just about the experience, but about the way you approach problems in other environments.

  4. Interesting article, but I’d like to read it more from the perspective of someone who’s actually doing his job (“marketing” or “product development”). The thing is, I’m really not sure which way I should go about it. I just wanted to share this on a couple of occasions with my friends. I’ll probably try to reinvent the wheel, but the idea of working hard for people with no job to get their jobs done in a reasonable number of places just makes me wonder how this article compares with some other articles I’ve read that I’ve posted previously.


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